ABC Kid's Expo Event

Hosted at the Mandalay Bay Hotel in Las Vegas, Nevada, the ABC Kid’s Show is the largest baby product convention, trade-show event in all of North America.

Dorel Juvenile attends every year. This year, I was brought on to WOW the attendees. I’m happy to report…it was a major success.

 It all started with a concept. Using a mix of AI and Photoshop, I crafted a concept that brings Dorel Juvenile’s 4 major brands into one retail inspired display booth. The idea was to give each brand its own store front. It brings them together; while maintaining their differentiation.

From initial concept to the floor plan layout. Taking a bird’s eye view to map out the schematic and flow that showcases the products shown at the event (strollers, nursery sets, car seat, etc.)

It all came to life! Using light to illuminate brand stories for each of the store facades, made the booth welcoming and inviting with multiple entrances and an open flow.

Here’s a video walk-through of the booth design.

For giveaways, I created branded artwork that ties back to the storefront theme of the show. Each brand had its own, scented tea candle. I worked with the print vendors to create the large print files for the outside and inside of the booth, the candle giveaway boxes and the Show Book.

You can scan the QR code to view a digital version of the 100 page Show Book that I created or CLICK HERE to view.